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Berber Bloom shag Moroccan rug in earthy tones, view 1
Berber Bloom shag Moroccan rug in earthy tones, view 2
Berber Bloom shag Moroccan rug in earthy tones, view 3
Berber Bloom shag Moroccan rug in earthy tones, view 4
Berber Bloom shag Moroccan rug in earthy tones, view 5
Berber Bloom shag Moroccan rug in earthy tones, view 6

Berber Bloom

From $378 · made to your size

Your size

Fringes · no extra cost

Request this rug on WhatsApp

No payment now. We confirm your size, colors, price and exact lead time with you first.

Woven to order, usually 4 to 13 weeks depending on size. Your exact lead time will be confirmed before you order.

  • Hand-knotted in our atelier in Beni Mrirt, Morocco
  • 100% natural wool, plant-dyed
  • Complimentary worldwide shipping

A shag Moroccan rug in the colors of old kasbah walls.

Berber Bloom layers earthy browns and deep ochres with bold geometric accents, each one a nod to the sun-faded facades and carved motifs of southern Morocco. Nothing sits still; the eye keeps finding another mark.

Handwoven in our own atelier in Morocco’s Middle Atlas Mountains from 100% natural wool, its plush shag pile gives all that pattern a soft, generous depth.

It brings instant history to a contemporary loft, and feels entirely at home in a room already full of stories.

Made to order, direct from our atelier. Berber Bloom is a handmade shag Moroccan wool rug in earthy tones, woven in-house by our own weavers and never sourced or resold. Order it in a custom size, or recolor it from the 192 shades of our Wool Colour Atelier, at one transparent price that includes international shipping.

Size & dimensions

Every design can be woven to your exact dimensions. See our rug size guide or ask the studio.

Materials & care

100% natural wool, hand-spun and dyed with plant and mineral pigments. Vacuum gently without a beater bar; blot spills immediately.

Shipping & returns

Complimentary worldwide shipping. See our shipping and returns policies.

Reading the wool…
Original colors

Preview generated from the original photograph. Hand-dyed wool varies naturally — order samples to confirm your colors.

Color Studio

See Berber Bloom in your colors

1 · Choose a design
2 · Choose an area
3 · Wool color — for field
Weaver at the loom in the Soirée Berber atelier in Beni Mrirt, Morocco

The making

How Berber Bloom is made by hand in Beni Mrirt

Berber Bloom is a high pile Moroccan area rug, hand-knotted to your size in our own atelier in Beni Mrirt, in the Middle Atlas.

  • 100%natural wool, natural dyes
  • 192shades in our Wool Colour Atelier
  • 1rug at a time, woven to your order

Material

100% natural wool from the Middle Atlas, colored with natural dyes. Never synthetic.

Hand

Hand-knotted by the weavers we employ in our own atelier, knot by knot, then washed and dried in the sun.

Made to order

Lead time and delivery for your Berber Bloom rug

  1. Wool dyed with natural dyes for a Soirée Berber rug
    Day 1Your requestSend your size and colors on WhatsApp. We confirm the price, colors and exact lead time with you.
  2. Moroccan rug being hand-knotted with the Berber knot
    4 to 13 weeksDyeing and weavingYour wool is dyed and knotted by hand in Beni Mrirt, then washed and dried in the sun.
  3. Finished Moroccan rugs air-drying at the atelier before shipping
    3 to 7 daysDeliverySent by DHL or ARAMEX express air, free worldwide. US tariffs are paid by us.
Usual lead time by rug size
Rug sizeUsual lead time
Up to 5×8 ft4 to 6 weeks
Up to 6×9 ft6 to 8 weeks
8×10 to 9×12 ft8 to 10 weeks
Larger10 to 13 weeks

Estimates only. Your exact lead time will be confirmed before you order.

Hand resting on the deep natural wool pile of a handmade Moroccan rug

Specifications

Berber Bloom rug specifications

Origin
Our atelier in Beni Mrirt, Middle Atlas, Morocco
Material
100% natural wool, on a wool foundation
Dyes
Natural dyes only, never synthetic
Technique
Hand-knotted, Berber knot
Pile height
About 2.5 to 4 cm (1 to 1.5 in), deeper on shag designs
Weight
About 3 to 4 kg per m²
Size
Made to your size. Width and length ±5% (fringes not included)
Colors
Original colorway, or your own from 192 shades in our Wool Colour Atelier
Shipping
Free worldwide express. US tariffs paid by us

Typical values. Each rug is handmade, so small variations are natural.

Close-up of a navy hand-knotted Moroccan wool rug on a concrete floor

Living with your rug

Caring for your Moroccan wool rug

The first weeks

New wool sheds a little. This is normal and settles after a few weeks of regular vacuuming.

Everyday care

Vacuum gently on a low setting, without a beater bar. Turn the rug every six months so it wears evenly.

Spills

Blot right away with a clean, damp cloth. Never rub. For deep stains, use a professional rug cleaner.

Natural variations

Each rug is made by hand, so size can vary by up to 5% and tones can shift slightly between wool batches. That is the mark of a handmade piece.

Choosing hand-dyed wool colors for a custom Moroccan rug

Speak with a designer

Questions about Berber Bloom?

Send us a photo of your room. We'll help you choose the size, adjust the design and pick colors from our Wool Colour Atelier.

Speak with a designer on WhatsApp

Can I order wool samples first?

Yes. The cost of your samples is credited back when you order your rug. Order wool samples.

Can I change the design or colors?

Yes. Every rug is made to order, so you can change the size, colors and fringes. We confirm everything with you before weaving starts.

What about returns?

Because each rug is made to your order, please read our returns policy and shipping policy before you order, or ask us on WhatsApp.

Do you work with designers and architects?

Yes. Our trade program offers trade pricing, complimentary samples and a dedicated contact.

Feel the wool in your own light

Before you decide

Feel the wool in your own light

Order hand-dyed wool samples and see them against your own floors. The cost of your samples is credited back when you order your rug.